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Monday, January 26, 2015

Vietnam Airlines Livery and Branding Gets Minor Refreshening

Ahead of its landmark deliveries of the Boeing 787 Dreamliner and Airbus A350 widebody aircraft, VNA's corporate identity receives first updating since 2002.


No. VN-A146 pictured, in new livery.
Image source: Long Ethan
Vietnam Airlines (VNA) has been quietly working behind the scenes on its rebranding effort, but the first photos of their updated livery have surfaced thanks to some planespotters.

At least 2 of VNA's Boeing 777-200ERs (B772s), reg. nos. VN-A143 and VN-A146, have been sighted with a new paint job, and it looks pretty sharp.

You can see the current livery (I call this "current" because VNA hasn't officially announced the corporate rebranding yet) next to the new livery below:
VNA's current livery (left) and new livery (right).
Image source: Long Ethan
The differences:

  • Gone is the battleship gray belly, replaced with a much more sleek white.
  • The straight cheat line has been given some curves, and uses VNA's secondary color, gold.
  • The tail logo has been enlarged, and actually continues onto the fuselage.
  • The logos have been removed from the engine nacelles.
This livery will undoubtedly appear on VNA's new Boeing 787-9 Dreamliners (B789) and Airbus A350-900 (A359), both due to be delivered later this year. 


I like the refreshed look, it keeps to VNA's popular livery while making it more modern and sophisticated, and the current long haul fleet is in desperate need of some TLC. Check out the same aircraft (VN-A146) before it received the new paint job (enlarge it to see how bad it really is):
Image source: Szabo Dani/Airliners.net
What do you think? Love it? Hate it? Comment below!

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